Content Link Building Local SEO Reputation Management Social Media

Reigniting Growth in a Modern Retail Environment

In 2019, Howard’s seemed destined to follow the same path as the national appliance retailer, Sears; facing a downward financial spiral and the inevitable closure of some, if not all, of its stores. In order to turn the company around, Howard’s needed a robust digital marketing strategy to target the audiences that could help reignite growth.

Task

Develop an omnichannel digital marketing strategy to reignite growth and brand awareness among three core target audiences.

  • Strategy

    SEO, Content Marketing, Social Media, Link Building + Reputation Management

  • Client

    Howard's Appliance, TV & Mattress

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