Revamping Organic Growth for a Leader in Higher Education

USC Gould School of Law is a prestigious law school in Los Angeles, known for its rigorous academics and distinguished faculty. While the university had strong brand recognition, its website struggled with technical SEO issues and limited non-brand search visibility. Additionally, a major site redesign posed risks to organic traffic. In 2022, USC Gould partnered with Redefine to enhance its SEO strategy, resolve technical challenges, and expand its digital reach. Through targeted optimizations, competitive analysis, and a seamless migration, Redefine positioned USC Gould for long-term search success, improving rankings for high-value degree pages and outpacing competitors like UCLA Law and UC Berkeley in key search terms.