Is SEO right for you?
Like any other marketing channel, investing in SEO requires significant thought and effort. You need to consider where to allocate resources and time. Have you ever wondered if SEO is worth the investment? What kind of return can you expect, and does SEO still matter in today’s digital-first world? Should you focus on SEO, or would paid advertising deliver better results?
These are common questions to ask before launching an organic search campaign for your site. If you’re at the point where you’re wondering whether to make a long-term commitment and say “I do” to SEO, we’ll walk you through some of the top reasons to get started.
The evolution of SEO
Search engine marketing (SEM) has been around since the early days of the internet, but its tactics have evolved. Like other marketing channels, advances in technology have transformed how strategies are executed. SEO is no longer about stuffing pages with keywords. Modern SEO demands marketers who stay attuned to search engine trends, user behavior, keyword dynamics, and how platforms like Google continually adapt.
Why SEO matters today
With all the effort involved, is SEO still a worthwhile source of business growth? According to a recent survey by Conductor, 91% of B2B and B2C businesses reported that SEO positively impacted their website performance and marketing goals in 2024.
91% of businesses viewing a marketing channel positively in 2024 really highlights that SEO remains both relevant and valuable—especially for businesses that rely heavily on website traffic.
Additionally, as platforms like Instagram, TikTok, and LinkedIn evolve, social media is becoming a less stable form of lead generation. While it remains a powerful tool, constant algorithm changes are reshaping how users discover information on these platforms. Maintaining a strong online presence in search ensures that your brand stays visible to those actively seeking the services you provide—even during periods when your social media performance hits a lull.
New tools for search
The popularity of AI-driven search tools is skyrocketing, with billions of dollars being invested into new ways to browse the internet. Google has introduced AIO, ChatGPT now features a search function, and AI-powered browsers like ARC are gaining traction.
With these advancements, now is one of the best times to optimize your site for search. These new platforms have unlocked significant opportunities to reach new users and drive diverse types of organic conversions.
According to the same study by Conductor, 63% of respondents reported that Google’s AIO (AI Overview) positively impacted their organic traffic, visibility, or rankings in just the past year. This is particularly impressive given the novelty of these updates and the initial uncertainty surrounding their effectiveness.
As SEM evolves, implementing strong marketing tactics for this channel becomes even more important. People aren’t going to stop searching for information, and if your business can appear front and center when someone is looking for a solution to their problem, you’ll have a much easier time driving conversions.
How SEO fits into your marketing strategy
SEO is more than just a standalone tactic—it’s a critical component of a comprehensive marketing strategy. When integrated with other channels like paid advertising, social media, email marketing, and content marketing, SEO amplifies your overall efforts and drives measurable results.
One of the biggest advantages of SEO is its ability to build strong brand awareness at a lower cost compared to paid methods. For example, creating quality content on a specific topic not only boosts your rankings but also establishes trust around key topics or keyword clusters. Additionally, if you’re already producing great content for SEO, why not repurpose it for paid campaigns or email marketing—and vice versa?
For instance, data from paid campaigns can inform your organic keyword strategy, ensuring you target the most effective terms across both channels. Likewise, SEO-optimized blog posts can double as email newsletter content or provide material for social media engagement, creating connection between your marketing efforts.
A strong SEO strategy also ensures brand visibility at every stage of the buyer’s journey. From awareness (ranking for informational queries) to consideration (appearing for comparison keywords) to decision-making (dominating search results for branded terms), SEO positions your business to be present when it matters most.
What are you waiting for?
We get it! Having to market your business is hard, and with all these other channels pulling for your attention, it can be difficult to make the plunge and say yes to SEO. However, as having proper SEO is critical for long-term business growth and digital visibility. While it may take time and effort, the benefits of SEO are undeniable—it enhances your organic reach, improves brand credibility, and ensures you stay front and center for customers actively seeking solutions.
Investing in SEO doesn’t just improve search engine rankings; it strengthens your overall marketing strategy by creating links with other channels like paid ads, social media, and content marketing. As the digital landscape continues to evolve, making SEO a key part of your marketing mix can provide a competitive edge and deliver sustainable results over time.
Ready to say yes?
SEO may seem like a daunting commitment, but with the right approach, it becomes a powerful tool for growing your business in the long run. From driving organic traffic and boosting brand awareness to complementing other marketing efforts, SEO is a cornerstone of any successful digital strategy.
As consumer behaviors evolve and technology advances, staying ahead of SEO trends ensures your brand remains visible, relevant, and ready to seize future opportunities. So, are you ready to say “I do” to SEO and elevate your marketing strategy?
Let Redefine Marketing Group help you make the leap. Our experts are here to guide you every step of the way. Contact us today to get started!
