Restoring Organic Growth for an Industry Leader

IGeneX, Inc. is a Milpitas-based tick-borne disease testing lab. The company was founded in 1991 by Dr. Nick Harris who was a pioneer in the Lyme disease field. IGeneX is a leader in their field, leveraging proprietary technology and testing criteria to offer patients with industry. 

When IGeneX approached Redefine in 2018, their website had strong domain authority but lacked rankings growth and low position rankings on some high impact terms. This lackluster performance was primarily due to technical errors, an overall thin website, and underutilized blog site. Additionally, the brand lacked a social media presence which could have been helping drive more brand searches. Our campaign sought to address these issues and position IGeneX as the leader it is in the real world, digitally.